{"id":7523,"date":"2024-04-16T10:08:30","date_gmt":"2024-04-16T08:08:30","guid":{"rendered":"https:\/\/www.confcommerciopavia.it\/?p=7523"},"modified":"2024-04-16T10:08:30","modified_gmt":"2024-04-16T08:08:30","slug":"rilanciare-il-commercio-3-mosse-per-il-2024","status":"publish","type":"post","link":"https:\/\/www.confcommerciopavia.it\/?p=7523","title":{"rendered":"Rilanciare il commercio: 3 mosse per il 2024"},"content":{"rendered":"<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\">\n<div dir=\"auto\">Per affrontare il profondo cambiamento che sta attraversando <strong>il commercio<\/strong> \u00e8 necessario agire su tre fronti:<\/div>\n<div dir=\"auto\">1) Ricercare <strong>efficienza<\/strong>, ottimizzando i processi, riducendo i costi e rendendo l\u2019acquisto pi\u00f9 semplice e fluido per il cliente;<\/div>\n<div dir=\"auto\">2) Offrire <strong>esperienza<\/strong>, valorizzando la componente esplorativa e relazionale dell\u2019offerta;<\/div>\n<div dir=\"auto\">3) Aumentare le <strong>competenze<\/strong>, rafforzando quelle esistenti (cerimonia di vendita, visual merchandising) e acquisendone di nuove (produzione contenuti, uso del digitale, analisi dei dati).<\/div>\n<div dir=\"auto\">Agire su questi tre fronti richieder\u00e0, tra le altre, una buona dose di tecnologia informatica.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Scopri di pi\u00f9 sugli elementi di trasformazione del contesto, le difficolt\u00e0 che stanno creando a molti operatori e sulle azioni che un\u2019impresa del commercio pu\u00f2 mettere in campo per affrontare il cambiamento:<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><a class=\"x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1fey0fg\" tabindex=\"0\" role=\"link\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Flebussole.confcommercio.it%2Fstrategia%2Frilanciare-il-commercio-3-mosse-per-il-2024%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR1rCDLUfiNadszTaPitkWPh7ElmnZMT8y7QDeIgmBhv7aF4vOv86p0WY80_aem_AVEKlHP6ttlHWB8aPrfKVPnBH691Lo47Yz9aBFFrmtMw3x_7GOMCImGPS4s6fRCpuutcCdnmRLReO26IIuP_WIZz&amp;h=AT1lB1pPmNlWFC19IDQNkHuvr7KHpUvMvhJ6X7bmNcnPki8B8kZWCbrhupVagP6S9N28N9mALi99Jwo_XrMHWdrrfYdXd80KDHALP6yiHMaBpZwAEgKzzRh85_g-oMk9Qg&amp;__tn__=-UK-R&amp;c[0]=AT13fTi4FxeytFESzGuN_vO0YNTJ0VlPrK0iEn7MWW2A9s3hwxzN3Yiswm4p08xwI5KG5JTD-20_crvwFFWDnkL13NEq035Wxbf0RlAQ46PqaySll0CGvXCHmu9eMDYueqmUz6rqS3nV738ClSd3mTc4g4xeXbS9MwRQ2PvlbAJA1r0JOP0v9pLs9L8jCZu4OY1l0xv7gnxc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/lebussole.confcommercio.it\/&#8230;\/rilanciare-il&#8230;\/<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per affrontare il profondo cambiamento che sta attraversando il commercio \u00e8 necessario agire su tre&#8230;<\/p>\n","protected":false},"author":6,"featured_media":7524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/posts\/7523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7523"}],"version-history":[{"count":1,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/posts\/7523\/revisions"}],"predecessor-version":[{"id":7525,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/posts\/7523\/revisions\/7525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=\/wp\/v2\/media\/7524"}],"wp:attachment":[{"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.confcommerciopavia.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}